local motors: Design the Ultimate delivery vehicle for domino’s Pizza

Discussion in 'Competitions' started by sketchforsketch, Aug 21, 2012.

  1. sketchforsketch

    sketchforsketch Administrator Staff Member

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    Local motors have teamed with up with domino\'s pizza in order to design a Ultimate Delivery Vehicle (UDV). There is up to 20,000 in cash prizes to be had. If your interested in this click the link below and it will take you to the LM website.

    [youtube]qYg0p-RLH0E[/youtube]​

    Design the Ultimate Delivery Vehicle (UDV)

    Design Brief:

    Design the Ultimate Delivery Vehicle (UDV) for Domino\'s Pizza that will revolutionize pizza delivery forever in the United States. This purpose built vehicle should enable delivery drivers to do their job with greater ease and efficiency, be a vehicle they are excited to drive, transport Domino\'s menu items in a manner that maintains their temperature and appearance, inspire Domino\'s franchise owners to purchase the vehicle, and prove to customers that Domino\'s is absolutely fanatical about making perfect deliveries every time.


    The Company:

    Founded in 1960, Domino\'s Pizza is the recognized world leader in pizza delivery. As of 2012, Domino\'s operates a network of over 9,900 franchised and Company-owned stores in the United States and over 70 international markets. The pizza industry is huge-- $35 billion per year* - and Domino\'s Pizza is a part of that. In the United States alone, Domino\'s delivered 400 million pizzas last year, and our domestic delivery drivers cover 10 million miles each week - that\'s 41 trips to the moon every week.

    *Source: National Association of Pizza Operators

    Domino\'s Pizza, has partnered with the Local Motors community to bring you the Ultimate Delivery Vehicle Competition. Through the years, Domino\'s Pizza has consistently revolutionized pizza delivery by inventing the corrugated cardboard pizza box, the car topper, Domino\'s Tracker™ and the Heatwave® bag to keep pizza warm. Continuing the spirit of innovation, Domino\'s wants to work with their customers and the Local Motors community to create the Ultimate Delivery Vehicle for use in the United States, a vehicle specifically designed and purpose built to revolutionize pizza delivery.


    The Challenge:

    This is the first phase of a five phase competition that will cover the development process of the Ultimate Delivery Vehicle for the United States. The five phases are as follows:

    Phase 1: Industrial Design Conceptual Sketch and Rendering Competition
    Phase 2: Packaging and Vehicle Layout Competition
    Phase 3: Interior Design Sketch and Rendering Competition
    Phase 4: Surface Modeling Competition
    Phase 5: Photo-realistic Rendering and Animation Competition

    Domino\'s knows that to remain the recognized world leader in pizza delivery it must improve the delivery process -- and that starts with creating not just a delivery vehicle, but The Ultimate Delivery Vehicle, specifically-designed with the goal of maintaining the integrity of its menu items and enhancing the overall reputation of the brand.

    Fire Trucks were specifically designed to carry firemen to fires and help them do their job. Ambulances were designed to stabilize patients and transport them to the hospital safely. Tow trucks were designed to carry cars to mechanics to be repaired. Because these vehicles were specifically designed and purpose-built, those who use them are able to do their jobs more effectively, safely and with greater ease. However, there has never been a vehicle specifically designed and purpose-built for pizza delivery. Until now!

    The Ultimate Delivery Vehicle will address the challenges faced by drivers, franchisees and current customers. Specifically designed for pizza delivery by the Local Motors Community and Domino\'s customers, this vehicle will be the first of its kind - setting a new standard for delivering pizza all over the United States.
    Profiles


    The DRIVER

    For the past 50 years, most pizza delivery drivers have been using standard vehicles to deliver pizza to customers. The majority of these drivers use their own personal vehicles to do their job. The standard vehicle is designed to transport people, not boxes of pizza in Heatwave® bags and cold beverages. The current vehicle design requires drivers to be creative in setting up systems to keep pizzas and drinks secure, and looking good upon delivery. In addition to this, drivers have to be creative to secure pens, credit card slips, apartment maps and other tools of the trade. When drivers are not working delivering pizzas, their cars may still have the systems they set up to keep the pizza secure in place which may not be convenient for traveling outside of work (with family, friends, etc.).


    The FRANCHISEE

    Franchise owners face the challenge of either allowing their drivers to use their personal vehicles and reimbursing the drivers for such use, or owning a set of fleet vehicles for drivers to use. Historically, franchise owners have been wary of purchasing fleet vehicles. Owning and insuring a fleet has proven to be a costly option. In addition to this, drivers are not excited by the average fleet vehicle and don\'t want to be seen driving it. This would all change for both the franchisee and the driver if the franchisee had an affordable, durable, easy to maintain vehicle that drivers actually wanted to drive and be seen in.


    The CUSTOMER

    We know that customers who have a positive delivery experience become repeat customers. Positive delivery experiences start with getting pizzas delivered in the same condition as they came out of the oven (not smashed against the box) and icy-cold sodas which are not shaken and ready to foam and overflow when opened at the dinner table.


    The BRAND

    Above all, we want this to be a vehicle that Domino\'s drivers WANT to be seen driving, and be a vehicle that creates excitement about the Domino\'s brand throughout delivery neighborhoods across America.

    The Ultimate Delivery Vehicle will help keep drivers safe and simultaneously keep the pizza secure and looking great while en route to customers. It will have a place to keep drinks and other items, such as salads, cool while simultaneously preventing sodas from excessive agitation during transport. And most importantly...it must look great! The Ultimate Delivery Vehicle will be a rolling billboard for Domino\'s Pizza and instill a sense of confidence among customers that their pizza is safe on board and will always be delivered like it just came out of the oven.

    Why We\'re Creating the Ultimate Delivery Vehicle
    [youtube]MBBvsHH7Qko[/youtube]​


    Total Prizes: $20,000
    1st Prize: $10,000 and the intention of building a prototype
    2nd Prize: $5,000
    3rd Prize: $1,500
    4th thru 10th Prizes: $500

    Timeline
    Submission Open:
    August 13, 2012
    Submission Ends:
    September 23, 2012 23:59h EDT (-4 UTC)
    Voting Ends:
    October 1, 2012 23:59h EDT (-4 UTC)
    Winner Announced:
    October 10, 2012

    How to Enter
    Read The Design Brief Thoroughly
    Check the Requirements, Guidelines and Deliverables
    Do your magic!
    Comment and vote on your peers\' work

    Timeline
    Submission Open:
    August 13, 2012

    Submission Ends:
    September 23, 2012 23:59h EDT (-4 UTC)

    Voting Ends:
    October 1, 2012 23:59h EDT (-4 UTC)

    Winner Announced:
    October 10, 2012

    How to Enter
    Read The Design Brief Thoroughly
    Check the Requirements, Guidelines and Deliverables
    Do your magic!
    Comment and vote on your peers\' work

    <<<<<<<<<Here\'s the link and good luck>>>>>>>>​
  2. Gameface

    Gameface Moderator Staff Member

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    Sounds like a project we did in college...lol..wonder does Dave still have my yellow model :lol:
  3. sketchforsketch

    sketchforsketch Administrator Staff Member

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    Ya it was a fairly cool project alright, more enjoyable than the end of year one….I thought anyways. But are Domino\'s using this project to help launch their new logo? Maybe its a PR exercise. Do you remember Mc Graths design….ya some guy has come up with the same solution hahah.

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